The Lewis Model explains world cultures through language.: A world traveler who speaks ten languages, British linguist Richard Lewis decided he was qualified to plot the world's cultures on a chart.
Many people think he nailed it, as his book "When Cultures Collide," now in its third edition, has sold more than one million copies since it was first published in 1996 and was called "an authoritative roadmap to navigating the world's economy," by the Wall Street Journal.
Lewis plots countries in relation to three categories:
1 year ago