The Six Principles of Powerful Persuasion

The Six Principles of Powerful Persuasion: "Now, on to the six principles of influence that you can incorporate into any request you make with prospects or clients.

1. Principle of reciprocation. This principle is evident in every human culture, says Cialdini. The concept: “I’m obligated to give back to you what you first give to me.” People respond to this seemingly universal law that you must not take without giving in return. “You are given a moment of power after someone has thanked you, what you do with that moment is critical,” says Cialdini."