Thursday, June 10, 2010

Rory Sutherland: Sweat the small stuff | Video on TED.com

Rory Sutherland: Sweat the small stuff | Video on TED.com: "It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples."

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